Their Story

Their Story is all about giving your clothes their value back and combating fast fashion. They teamed up with Fashion Revolution to create pop-ups where people can get curated & preloved fashion as well as hearing about the clothes stories. The target audience is 16-25 year old girls who care a lot about their appearance and crave social interaction. The brand concept is based around telling the different stories and is visualized by combining different typefaces with cut out imagery.