branding

Los Secretos

Los Secretos is an Underwater Museum in Cancún, Mexico. Its mission is to save the natural coral reefs by attracting divers to an artificial reef made by sunken statues. The concept of the brand is based around the mysteries of the Sea and appeals to the curious seeker of adventure. The interactive secret language and wa y finding make the brand an immersive experience.

Mysterious

Mysterious

concealed

moving

concealed

moving

client

MUSA Mexico (fictional)

concept

Mysterious worlds are for curious minds.

work

brand identity, naming, web & app design, environmental design, rollout